For example: Why is Richard Branson rich and most everyone else struggling to get by, living hand to mouth? Persona. The persona or self is the program (Ref: Bruce Lipton), we received from our upbringing. It’s made us who we THINK we are. It’s hard to create outside of that persona, UNLESS you have the faith to walk away from the mess and follow your inner heart and Spirit that will lead you to your inner personal dreams coming true.
Richard Branson was encouraged and shaped into an entrepreneur by his mother. His persona was built positively and happily by his mother. He operates on automatic to achieve his goals, but the rest of us need to move out of our persona on order to achieve what seems impossible to us.
For many of us now, it’s not even about money. It’s about making the SHIFT to live sustainably on this earth. We don’t want to be left behind!